A photo of Donald Trump holding a bible. There are two American flags behind him.

Trump’s despicable ‘Holy Week’ pitch: ‘We must make America pray again.’

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“We must make America pray again.”

That’s a threat. And Donald Trump threatened this repeatedly in an outlandish social media video he posted yesterday to promote a bible, for which he is receiving royalties.

When Trump posted this on his Social Truth website, he prefaced the video by saying, “Happy Holy Week! Let’s Make America Pray Again. As we lead into Good Friday and Easter, I encourage you to get a copy of the God Bless The USA Bible.”

Trump touts that the King James Bible includes a copy of the Constitution, Bill of Rights, Declaration of Independence and the Pledge of Allegiance. Could there be a clearer illustration of Christian nationalism’s conflation of Christianity with U.S. nationalism? 

The bible was created by country singer Lee Greenwood, whose ballad, “God Bless the USA,” opens Trump’s rallies. Greenwood initiated the project in 2021, which has switched publishers and strangely is only being printed in small batches, leading to four-to-six-week delays, according to the Tennessean. So Trump’s royalties from the bible, which sells for $59 plus shipping and tax, are unlikely to make a dent in his currently owed $175 million bond for fraud, but certainly will pander nicely to evangelicals and Christian nationalist voters. 

The Washington Post has traced the convoluted business deal: “GodBlessTheUSABible.com” features Trump’s name, likeness and image under a paid license from CIC Ventures LLC, which the Post calls “a conduit to Trump — personally, if not politically.” Trump’s identified as the only owner of the business, which also receives royalties from his book A MAGA Journey and speaking engagements. 

Trump’s overt pandering builds on his speech to the National Religious Broadcasters convention in February, where many in the crowd wore hats stating: “Make America pray again.” Trump vowed then, “We have to bring back our religion. We have to bring back Christianity.” Trump is now blending his political “Make America Great Again” slogan with the Christian nationalist “Make America Pray Again” — and that should be damn scary to any American who values true religious liberty.

The video remarks recall Trump’s upside-down bible moment in June 2020, when federal officers dispersed tear gas and rubber bullets into a crowd of peaceful protesters to clear the way for a pandering photo-op for the then-president, as well as when Trump as candidate mistakenly identified his “favorite bible verse” as “Two Corinthians.” Newsweek has put out a video montage of such moments. Former Rep. Liz Cheney of Wyoming amusingly tweeted, “Happy Holy Week, Donald. Instead of selling bibles, you should probably buy one. And read it including Exodus 20:14” [regarding adultery].

Trump’s remarks were delivered in a bored, wooden delivery as though reading someone else’s words for the first time, and the jumble of laundry-list pandering sounded a bit like a desperate used car salesman. But the statements nevertheless are ominous coming from the GOP’s candidate for U.S. president. Here are some lowlights:

  • “All Americans need to have a bible in their home and I have many. It’s my favorite book.”
  • “Religion and Christianity are the biggest things missing from this country. And I truly believe that we need to bring them back and bring them back fast. … That’s why our country is going haywire. “
  • “This bible is a reminder that the biggest thing we have to bring back America and to make America great again is our religion.”
  • “In the end we don’t answer to bureaucrats in Washington. We answer to God in heaven. Christians are under siege. We must protect content that is pro-God. We love God and we have to protect anything that is pro-God.”
  • ”Our founding fathers did a tremendous thing when they built America on Judeo-Christian values. Now that foundation is under attack, perhaps as never before.”

For the record, FFRF Action Fund has transcribed Trump’s full remarks:

I’m proud to be partnering with my very good friend Lee Greenwood — who doesn’t love his song “God Bless the USA”? — in connection with promoting the God Bless the USA Bible. This bible is the King James Version and also includes the founding father documents, yes the Constitution, which I’m fighting for every single day very hard to keep Americans protected, also the Bill of Rights, the Declaration of Independence and the Pledge of Allegiance are all part of this God Bless the USA Bible. 

And it’s very important and very important to me. I wanna have a lot of people have it. You have to have it for your heart, for your soul. Many of you have never read them and don’t know the liberties and rights you have as Americans and how you are threatened to lose these rights. It’s happening all the time. It’s a very sad thing happening in this country, but we’re going to get it turned around.

Religion and Christianity are the biggest things missing from this country. And I truly believe that we need to bring them back and bring them back fast. I rethink it’s one of the biggest problems we have. That’s why our country is going haywire. We’ve lost religion in our country.

All Americans need a bible in their home. And I have many. It’s my favorite book and it’s a lot of peoples’ favorite book. This bible is a reminder that the biggest thing we have to bring back America and to make America great again is our religion. Religion is so important and it’s so missing but it’s going to come back and it’s going to come back strong, just like our country is going to come back strong.

In the end we don’t answer to bureaucrats in Washington. We answer to God in heaven. Christians are under siege. We must protect content that is pro-God. We love God and we have to protect anything that is pro-God. We must defend God in the public square and not allow the media or the leftwing groups to silence, censor or discriminate against us. We have to bring Christianity back into our lives and back into what will be again a great nation. Our founding fathers did a tremendous thing when they built America on Judeo-Christian values. Now that foundation is under attack, perhaps as never before. 

What can we do? Stand up, speak up and pray that God will bless America again. I’m proud to endorse and encourage you to get this bible. We must make America pray again. Pray, get educated, get motivated and stand with me and the legions of Americans asking God to bless our great nation and bring our great nation back and to make America great again.

I’m proud to partner with Lee, a very special man, a talent but maybe even more so as a human being. He’s very, very special. And I think you should all get a copy of God Bless the USA Bible now. And help spread our Christian values with others. There you have it. Let’s make America pray again. God bless you and God bless the USA.

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1 comment

Carl Arrechea
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Thanks for your in-depth articles! I’m proud to be a member of FFRF.

April 2, 2024

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